Using viral marketing to bring traffic to your website
this free online business building audio covers how to use viral marketing to bring traffic to your website.
online business building tip : stay focused
FOCUS. A great acronym for the word focus is Follow One Course Until Successful. One of the biggest reasons new online business owners fail is because they try to spread themselves too thin. Instead of putting all of their time and energy into the success of one project, they jump between ideas and keep chasing “the next big thing”. If you find yourself doing this, make it a goal to choose only one of your projects and focus exclusively on it for the next 3 months. You’ll be amazed by the results you get when you FOCUS.
Know when it’s time to walk away.
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Debbie Ducic Gutzy Women
I have great respect for Diane Corriette of Women internet marketers. Coming from 30 years of advocating for the economic development for women and their families, I’ve networked with thousands of women in my time and I have to say that diane is as real and caring as anyone i’ve had the pleasure of meeting either online OR off.
I contacted her with a mission i was on. not only did she pick up on the importance of the mission, she immediately encouraged me to go for it and volunteered to jump on the bandwagon to help me make it happen. believe me, there were many others that wanted to play it safe and not rock the boat. not diane…she sensed my sincerity, felt my passion and encouraged me by her words as well as her actions.
Well, I respect that alot and since then have watched closely how she operates her business and her life. She is the “poster child” for portraying a “gutZy Woman”!
not only is she genuine and caring, diane knows what she’s talking about when it comes to internet marketing, coaching and networking. She lives it, which can be discovered by you googling her. don’t take my word for it…look her up on google and get ready to be amazed at how committed she is to not only her own success, but to everyone that looks to her for education, training and leadership.
Do You See? I See!
Deb Ducic
GutZy Woman
http://gutzywomen.ning.com
Make Money With Your Podcasts
It’s a good idea to offer your podcasts for free when you first start out with online business building and when you are looking to build your platform as an author, speaker, life coach or entrepreneur.
But once you are more established you might want to consider selling them and building part of your revenue stream from the income they provide. One audio selling for $9.97 isn’t much but if you have 100 people downloading it a day it soon adds up!
There are a few different ways you can create an additional revenue stream with podcasts including:
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Online Business Building Tip Listen To One Expert
Today’s online business building tip is to listen to one expert only.
When you start online it’s easy to get taken in by all the different expert and the advice they provide.
I talk about this in my membership site My Internet Marketing Mistakes.
It’s really important that you choose only one or two experts and follow their advice. If you have a mentor then just stick to listening to them.
There is no shortage of information online about how to make money. Sometimes it can be downright overwhelming. Instead of wasting time trying to weed through everything, focus your attention on only one or two people that you feel offer advice that is most applicable to your business. Buy only their products that you intend to put to use and then get started applying what you’ve learned.
Rachel Elnaugh and Gendergate
When it comes to blogging it’s a wonderful tool for expressing your opinion and sharing your expertise and nothing shows that more than what’s taking place on Rachel Elnaugh’s blog. The mistake was generalisation – making a sweeping statement about a whole population. You know the kind of thing….
women always…..
men never…..
black people always….
white people never….
And the only question you have to ask is…. what ALL women always…. which of course instantly makes the statement sound absurd because you can never talk for all women! Its a simple but powerful error to make when you are putting anything into print – whether it’s in a newspaper or on your blog - because there’s always someone out there with an opinion on it and people love to pounce.
(people love to pounce… a generalisation for you 
– what ALL people love to pounce… of course not!)
So the gendergate surfaced when former Dragon’s Den star and business personality Rachel Elnaugh made a statement that female enterpreneurs are more “emotionally attached” to their business than men. Rachel based her comment on research she carried out through profile testing on her site but unless you interviewed ALL men and ALL women (which of course is impossible) that research will never truly be accurate.
Here is what Rachel said on her posted titled Sexist Comment …..
Well, you may know that I have an Entrepreneurial Profile Test on my website and having just run an analysis of c3,000 entrepreneurs profiled so far, here are the results:
54% of men profile as having strong money/material drivers vs 45% having predominantly emotional drivers, whereas only 34% of women have strong money drivers vs 65% having strong emotional drivers.
Source http://racheleelnaugh.blogspot.com
A better statement (in my opinion) would have been….
“I’ve profiled around 3,000 entrepreneurs to date and have found a definite difference in the strong monetary and emotional drivers that women have towards their business compared to men
…. [publish results]….
Based on that evidence one could generalise that women entrepreneurs are more emotionally attached to their business than men but we’d have to do alot more research to come to that conclusion”
[how safe and sitting on the fence is that???!!!..... ]
Or of course you can also say that “in my opinion” – because that really is all it can be – your own opinion and people may or may not agree with it. As soon as you make a statement that “ALL” of anybody does something you open yourself to those who agree, and those who most passionately don’t!
What started Rachel off on this path is a comment by my man (I love him) Theo Paphitis. He’s lively, fun and I love the way he likes to give struggling entrepreneurs a chance when they mess up on Dragon’s Den! He gets them to calm down and start again rather than just writing them off because they messed up their pitch. Anyway…. he made a comment about women’s brains turning to mush when they are pregnant…. what ALL women Theo…???
So blogging tip one is never generalise (what NEVER….?…… YES!)
And within this whole event lies blogging tip two…. contraversy works! So don’t listen to blogging tip number one
In conclusion then I think I have pretty much demonstrated that when it comes to blogging there really are no rules! You do what works for you and don’t let an “expert” like me tell you what you should or shouldn’t be doing with your business and your blog.
YOU are the expert in your business whether you want to believe that or not.
Invent your own rules (just avoid personal attacks because that truly isn’t nice – in my opinion!)
If you are a mushy brained emotionally attached women looking to make sense of how to get known online using blogs and podcasts make sure you join me on my blogging and podcasting teleseminar/webinar taking place July 10th. I have a whole new membership planned helping people establish their system and make money online
http://www.inspirationalguidance.com/onlinebusinessbuilding
Diane
P.S. I remember catching a program on 7 year olds… don’t recall the name now but a group of girls and boys. They were asked to choose blocks with words like “love” “honesty” “rich” “popular” etc and discard them until they were left with their most important word. They each did this in a room alone (not with the other kids around them)
All boys (with the exception of one) discarded all the blocks until the only one left was ”rich”… ALL girls (that is every single one of them) had trouble choosing one block because they found being ”honest” and “loving” of equal importance! The boy who didn’t pick “rich” choose the same blocks as the girls. It was a very eye opening program about gender difference in kids as young as 7 and I flicked on to it so had no idea what it was called or what channel I was on.
It does (sort of) lean towards Rachel’s findings when it comes to the money and emotions debate in women and men.
P.P.S.
Rachel has a masterclass coming up to help you with your business. The best people to learn from (IMHO) are the people who mess up but keep going. That’s why I wrote about my internet marketing mistakes, because i learnt from them and by teaching them it means you can avoid them.
http://www.rachelelnaugh.com/masterclasses
Online Business Building Goal Setting Tip
Get everything set up properly in the beginning. Although you don’t have to have all of your systems in place before beginning to market your business, make sure that the systems you do set up are chosen because they will meet your needs for the long term. Although it may be tempting to choose a free mailing list provider, you will find yourself having to do a time consuming and frustrating switch to a paid service once your list starts to grow. Avoid these types of situations and you’ll waste less time redoing work you’ve already done.
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Write For Your Visitors Not The Search Engines
Writing for your visitors is your number 1 priority not search engines
While you should be optimizing your posts and your blog for search engines, and I talk about this later, your main focus should be on writing for humans, not spider bots.
Keep this in mind always. Don’t try and repeat your keywords all over your blog posts to the point where it does not make sense.
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Create Original Content When Blogging
The old saying is “content is king.” If you have been in the Internet marketing scene for any period of time you would have heard this saying day in and day out.
Every Internet marketing manual has this as it’s mantra and rightly so.
One of the biggest problems people have when blogging has nothing to do with the lack of traffic coming to their site but more to do with the content that is put on it.
If your blog contains poorly written original content that’s bad enough but even worse than that is content that is not original at all. This is the death bell for all blogs that want to be taken seriously.
You HAVE to have unique content. It is the lifeblood of blogging. Every other blog is lacking in original content, you have to be different.
How can you be unique?
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Testimonial Darren Sylvester Barrister
‘Diane, you have been a great mentor over the last couple of months. Your handouts for the sessions were very professional and easy to follow. It is thanks to you that I have succeeded in setting up my own online business, as your encouragement and genuine support throughout was invaluable. Most of all your technical expertise, integrity, value for money sessions and first class service places you at a distinct advantage compared to others in this field. I would have no hesitation in recommending you to others.
Darren Sylvester
LLB Hons., Barrister Of Law
London
http://www.darrensylvester.com/